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Modi Illva India Pvt. Ltd. is a Joint Venture between Umesh Modi Group and Italy’s Illva Saronno, one of world’s finest liquor manufacturer. Together, they bought to the Indian liquor market, a premium range of Indian made foreign Liquor (IMFL) with the introduction of Artic Vodka as the first offering.
The company entered the Premium Whisky Category with the launch of "The Rockford Reserve" and followed it with the launch of "Rockford Classic". Today, Rockford Reserve and Rockford Classic are the fastest growing brands in the premium Indian whisky market.
Extending its product portfolio further, Modi Illva launched "The Hawkston Noble Reserve" whisky to enter the semi-premium whisky category.